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10 Ways to reduce print costs for your marketing items



I’m a big proponent of the saying, “you get what you pay for” but sometimes budgets don’t allow for what we would like to do. Here are a couple of tips that may help your company to reduce printing bills.

  1. Print more.

    This sounds crazy doesn’t it? but with most printer companies there are specific amounts where the cost per unit starts to drop dramatically. Most of the time if you foresee reprinting your print piece and you can afford to get more, you can save BIG on the cost per unit if you print them all at once.

  2. Take the print job to an on-line shop.

    If the job is a simple print job and special attention doesn’t need to be made, then getting your print job printed through an online print shop can be very cost effective. Of course, even online printers are not all created equally, some of the most affordable online printers actually send the job overseas to be printed to further reduce costs so if you are OK with losing a bit of control with your job, then this is a very economical way to go.

  3. Offset vs. Digital.

    Check to see when the break point is for both of these different methods. Usually if your print quantity is low, then digital printing is less expensive or even is only option. Once your quantity exceeds the break point number, digital will become more expensive and offset becomes less. Think of it this way, digital is for small to medium print runs and offset is medium to large and extra-large runs.HeidelbergPress

  4. Print on paper that the printer carries in-house.

    Printers always carry specific in-house paper stock that works well for them and because they purchase large amounts from the paper companies, the cost-savings is transferred to you, the customer. If your design is not dependent upon the paper stock, then go with the printer’s in-house paper stock to save some money.

  5. Print to a standard size.

    Because of the way things are run on the press, there are standard sizes that are more cost effective. Check with your press before designing your item to save on costs.

  6. Have the printer keep the die.

    If you have a shape cut into your printed piece or if your piece has embossing, then you will have to have a die made. If possible, check to see if they will save your die for you to use next time. This will save on die costs for your reprints. As an aside – most on-line printers do not save dies.

  7. Help with assembly.

    If your print job has some assemblage that will be done by hand, like lacing a ribbon through a tag or gluing a special element to a greeting card, then DIY. Employees can do this on slow times or you can do these things in the evening in front of the TV. as these costs can be quite high if done at the printers.

  8. Always proof carefully!

    Mistakes happen, so get another set of eyes to proof your copy before finalizing – who wants to print and pay twice because of a mistake that you failed to catch.

  9. DIY some elements.

    If you have the time and a solid understanding of your brand, then DYI all or some of your print piece. Explore Pinterest for some creative DIY ideas in lieu of traditional printed items. Here are just a few examples.

  10. Take it to digital.

    Maybe there is a way to get your message out digitally instead of paying for printing. For example, newsletters are taking the place of traditional print mailers and the bonus is that you can measure many different aspects of your marketing efforts than with a paper mailer.

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